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YORK Athletics and GYK Antler Launch “Fight From Home” Campaign

YORK Athletics and GYK are proud to have launched the #FightFromHome campaign to help keep everyday fighters and COVID-19 frontline workers on their feet.

The initiative asked fans and community members to purchase a pair of Gail sneakers for a frontline worker, either for someone they know personally or as a random act of kindness for a stranger. In exchange for their generosity, donors were rewarded with a pair of YORK sneakers for free. 

To spread the word, GYK deployed a targeted digital campaign via owned and earned media, mobilizing people to help support everyday fighters across the country and beyond. As a result, 1,163 pairs of sneakers were delivered to essential workers coast-to-coast in the U.S., and as far away as Australia. Additionally, the #FightFromHome campaign took home a Silver Bowl in the 60th annual Ad Club Hatch Awards in the Work for Good Category.

Read coverage in NBC Boston, the Boston Herald and Gear Patrol.