We believe creativity is the ultimate business advantage. Our President, Pam Hamlin, shares her thoughts with Muse by Clio on the difference between “Capital-C Creativity” and “Little-C Creativity” and why this combination creates a competitive advantage. She dives into what makes these two types of creativity unique, shares examples of companies and ideas that have perfectly embodied Capital-C Creativity, and provides insights into how brands can foster both types of creativity for sustained success.